Empowering Success: Jammu & Kashmir’s 1.27 Crore Visitors Welcome

Jammu and Kashmir’s Lieutenant Governor, Manoj Sinha, announced on Tuesday that this year, a remarkable 1.27 Crore tourists have already visited the Union Territory, and the number is poised to surpass last year’s record of 1.62 crore visitors.

The Kashmir valley has witnessed an unprecedented surge in tourism with a record-breaking two million visitors. Popular tourist destinations such as Pahalgam, Gulmarg, and Sonamarg, along with all accommodations in Srinagar, have reported a complete occupancy rate, indicating a significant increase in tourist footfall.

Lieutenant Governor expressed that Kashmir is currently experiencing a peaceful environment, with businesses operating consistently throughout the year and schools and colleges functioning without disruptions. He emphasized the crucial role of peace in facilitating development and highlighted the significant improvements made in contrast to a time when uncertainty caused suffering for shikara owners, hotel owners, and auto-rickshaw drivers. The Governor further stated that this year has seen a notable increase in tourism, with 1.27 Crore tourists visiting J&K, surpassing last year’s figures. He expressed optimism in achieving record-breaking tourist arrivals by the end of the year.

How to attract more tourists to Jammu and Kashmir?

Government to implement a price cap on airfare

Airfare holds considerable sway in shaping tourism patterns. Elevated airfares can dissuade prospective travelers from choosing a specific location, particularly budget-minded tourists or those with access to more economical alternatives. The reason for Southeast Asia being more affordable than Kashmir lies in the variance of airfare costs. Consequently, implementing a government-imposed cap on airfare emerges as a pressing necessity.

Destinations showing more attraction in 2023

Gurez Valley in North Kashmir

Previously recognized as the conventional path used by terrorists infiltrating from neighboring territories and subject to persistent ceasefire violations, the Gurez valley in North Kashmir has undergone a remarkable transformation, now emerging as India’s most exceptional and lesser-known tourist spot. Gurez was recently honored with a national award, acknowledging its status as India’s finest offbeat tourist destination


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